- is a organization/company that represents you ("AoR" Agent of Record) in business dealings, media dealings, partnerships
- take 20% of the DEALS that they bring in / they negotiate on behalf of the talent/company/entity/etc
- basically agencies, but they "represent" AoR - their players , in business dealings, media dealings, partnerships
- pay a salary to the player
- they work directly with brands to actually sponsor the TEAM ITSELF
- and the idea is, that a portion of that is passed on to players
- require more rights <-- exclusivity, likeness clauses
- stream teams, group of people, Guild
- team -> some combination of everything
Types Of Agencies
Most Common/Powerful - "Hollywood Agencies"
- movie deals, publishing, book deals
- usually do deals that are HIGH VALUE, rare
- you might get 2-4 deals a YEAR from a company like this but, those deals are exceptionally high value
- agencies that bring you a ton of deals, and it's up to you to sort / figure out which ones you want and which you don't
N3rdfusion/Novo Studios and Loaded
- agency that specifies to you
- learns what you're about, sells to your parameters, and usually represents you directly
- agency -> brand relationships, creative advertising / designing advertisements or marketing campaigns for larger brands in their particular space
When Do I Look?
400-500 Concurrent Viewers (LOW END)
1,000-1500 Concurrent Viewers
YouTube Terms: 50k subs (LOW END) -> 250k-500k
Until then, don't worry about it. Focus on the value and quality of your content
How Much Money Can You Expect?
1,500 - 2,000 concurrent viewer streamer - 4-6 sponsors $2000-$4000 month
CERTAIN SITUATIONS WHERE LARGER BROADCASTERS CAN EXPECT
- \$8,000-10,000 appearance fees per hour
- \$20,000 day rates
- INDIVIDUAL SPONSORS $10,000-$15,000/mo <-- top twitch streamers
- Top Youtubers totally different universe <-- paid per video, paid per month also, paid for deliverables in descriptions/other media
How Do You Find A Good Agency? What Makes One Good?
- understand the offer (READ THE CONTRACT)
- get any kind of lawyer who ISNT associated with the agency
- talking to people that are already in the agency
- establishing (to what extent possible) great KPIs, objectives/things like that
- "How many deals will you bring me per month?
- Can we put a number on that?"
- understanding the structure
- "How many sales people do you have? Dedicated to what? Do I have an account manager? how much time can I expect from that person? what kind of partnerships do you have with existing brands?"
- "Do you have anyone in the agency that has been an influencer? Or for some reason understands this?"
- "DO YOU HAVE A PAST PORTFOLIO --THAT YOU CAN DEMONSTRATE-- OF SUCCESS IN SALES AND INFLUENCER TYPE STUFF"