Esports Teams, Agencies, and Orgs

Agency

  • is a organization/company that represents you ("AoR" Agent of Record) in business dealings, media dealings, partnerships
  • take 20% of the DEALS that they bring in / they negotiate on behalf of the talent/company/entity/etc

Esports Team

  • basically agencies, but they "represent" AoR - their players , in business dealings, media dealings, partnerships
  • pay a salary to the player
  • they work directly with brands to actually sponsor the TEAM ITSELF
  • and the idea is, that a portion of that is passed on to players
  • require more rights <-- exclusivity, likeness clauses

Organization

  • stream teams, group of people, Guild
  • team -> some combination of everything

Types Of Agencies

Most Common/Powerful - "Hollywood Agencies" CAA/WME/UTA -->

  • movie deals, publishing, book deals
  • usually do deals that are HIGH VALUE, rare
  • you might get 2-4 deals a YEAR from a company like this but, those deals are exceptionally high value

"Dealflow Agency" Ader/StreamElements/Stream Labs

  • agencies that bring you a ton of deals, and it's up to you to sort / figure out which ones you want and which you don't

"Boutique Agency" N3rdfusion/Novo Studios and Loaded

  • agency that specifies to you
  • learns what you're about, sells to your parameters, and usually represents you directly

"Creative Agency" N3rdfusion/Novo Studios

  • agency -> brand relationships, creative advertising / designing advertisements or marketing campaigns for larger brands in their particular space


When Do I Look?

400-500 Concurrent Viewers (LOW END) 1,000-1500 Concurrent Viewers

YouTube Terms: 50k subs (LOW END) -> 250k-500k

Until then, don't worry about it. Focus on the value and quality of your content


How Much Money Can You Expect?

1,500 - 2,000 concurrent viewer streamer - 4-6 sponsors $2000-$4000 month

CERTAIN SITUATIONS WHERE LARGER BROADCASTERS CAN EXPECT

  • \$8,000-10,000 appearance fees per hour
  • \$20,000 day rates
  • INDIVIDUAL SPONSORS $10,000-$15,000/mo <-- top twitch streamers
  • Top Youtubers totally different universe <-- paid per video, paid per month also, paid for deliverables in descriptions/other media

How Do You Find A Good Agency? What Makes One Good?

  • understand the offer (READ THE CONTRACT)
  • get any kind of lawyer who ISNT associated with the agency
  • talking to people that are already in the agency
  • establishing (to what extent possible) great KPIs, objectives/things like that
    • "How many deals will you bring me per month?
    • Can we put a number on that?"
  • understanding the structure
    • "How many sales people do you have? Dedicated to what? Do I have an account manager? how much time can I expect from that person? what kind of partnerships do you have with existing brands?"
    • "Do you have anyone in the agency that has been an influencer? Or for some reason understands this?"
    • "DO YOU HAVE A PAST PORTFOLIO --THAT YOU CAN DEMONSTRATE-- OF SUCCESS IN SALES AND INFLUENCER TYPE STUFF"